Becoming a Principle-Driven Leader | A Leadership Book from Charles & Chase Koch

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Chase Koch Joins Squawk Box to Talk Principles, Leadership and New Book, “Becoming a Principle-Driven Leader”

Chase Koch sat down with CNBC hosts to explain how the book's 41 principles — and a new AI companion tool — can help anyone lead, grow and navigate uncertainty.

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"Becoming a Principle-Driven Leader"

To learn even more about the principles detailed in the New York Times best-selling book, "Becoming a Principle-Driven Leader," check out principledrivenleader.com.

You can also learn to better apply principles to your unique circumstances with Principle Companion, an AI learning tool that offers individualized guidance to develop solutions for your work and life.

More Principle-Based Resources

Over the past 50 years, Charles Koch has published several books to help articulate our PBM™ framework and its evolution, including "Continually Transforming Koch Industries Through Virtuous Cycles of Mutual Benefit" and "Good Profit". These books provide context for applying the Principles of Human Progress in business and, more broadly, in society.

Released in May 2026, “Becoming a Principle-Driven Leader” is the most recent, co-authored by Charles and his son, Chase Koch.

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